Managing Periodical Literature in Higher Education Libraries in Sierra Leone

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INTRODUCTIONAt the General Conference of UNESCO held in Paris on 19th November, 1964, it was agreed that “a publication is a periodical if it constituted one issue in a continuous series under the same title” (Norman, 2008). Supporting this notion, a periodical literature is published at regular intervals over an indefinite period, individual issues in the series being unnumbered. On this note, a periodical literature is a publication with a distinctive title which appears at stated or regular intervals without prior decision as to when the last issue shall appear. It contains articles, stories, or other writings by several contributors. Periodical literature is used in its narrower sense as indicating transactions and percentages of societies, daily newspapers magazines, scholarly journals, trade journals, review journals. Like most underdeveloped and developing countries in the world inadequate funding of higher education libraries in Sierra Leone reflects on poorly developed periodical literature collection and as a result ineffective information service is provided to the dissatisfaction of users. Based on the value for research work in the academia, managing periodical literature in higher education libraries in Sierra Leone should be the need for a collection of standard periodical literature in academic libraries is necessary.HIGHER EDUCATIONAL INSTITUTIONS IN SIERRA LEONESierra Leone operates a 6-3-3-4 system of education are subdivided into six(6) years at the primary level, three(3) years at the Junior Secondary level, three(3) at the Senior Secondary level, and a minimum of four(4) years at the tertiary level. This sub-division allows the implementation of curriculum that takes account of the different pupils more fully. The general aim of education policy in Sierra Leone is to provide every child with an education which takes fully into an account: character development: his interest ability and aptitude; his emotional, psychological and physical well-being; the manpower needs of the country; the equal importance of both academic and non-academic education; the need for a literature and numerate populace.; the economic resources of the state, so that his education can be of use to the country and at the same time provide opportunities for him to be successful in life.Higher education is post-secondary education given in a university, college or polytechnique and is the stage of specialisation. The objectives of higher education vary according to the institution and course of study but generally include the acquisition physical and intellectual skills necessary for the development of both the individual and his society. In Sierra Leone, higher educational institutions form the basis of educational advancement following the completion of secondary education. Higher education is the most effective means altering the outlook of people through the broadening of their horizon. Societal development to a large extent is dependent on the human resource empowerment and development. Against this background, higher educational institutions play a pivotal role in developing the human resource to contribute positively and meaningfully to the socio-economic, political and educational development of Sierra Leone.Higher educational institutions in Sierra Leone are the University of Sierra Leone, Ernest Bai Koroma University and Njala University which are state owned and University of Makeni and Limkonwong University which are private owned. The constituent colleges under the University of Sierra Leone include Fourah Bay College(FBC), Institute of Public Administration and Management(IPAM) and College of Medicine and Allied Health Science(COMAHS); Bo Campus and Njala University. The higher educational institutions of collegiate status include Milton Margai College of Education and Technology; Eastern Polytechnigue; Bonthe Polytechnique; Freetown Teacher. Port Loko Teachers College and these offer courses leading to the award of diplomas and Certificate. On the contrary, the state-owned and private -owned universities offer Certificates, Diploma, Undergraduate and postgraduate degree courses in various disciplines in the faculty of their respective institutions. The curricula differs from institution to institution and curricula and programmes that require the use of periodical literature include medicine, law, engineering, education, agriculture, arts and humanities, social sciences, pure and applied sciences, technology, management and administration. To a greater extent, the Central Government, through subventions funds for higher educational institutions to enhance their smooth-running, even though some donor agencies do render financial assistance to these institutions in addition to internal funds generated by them.HIGHER EDUCATION LIBRARIES IN SIERRA LEONELibraries are storage of information and information is such a valuable commodity that its immense contribution to national development cannot be underestimated. Higher education libraries are the nerve centres of all academic activities. This simply implies that these libraries contribute to the teaching/learning and research programmes of the parent institutions by providing the needed information services for undergraduate and postgraduate students, teaching staff, researchers, administrative and technical staff. Effective academic work is dependent on quality information service and the library plays a significant role in this regard. According to Frederick Ken Nicol information is an important source used by organisations to deliver appropriate product or services to customers(2011 p.64). In this vein, higher education libraries manage information to satisfactorily meet the need of their clientele. Thus, information needs to be planned for in the same way that human and financial resources are planned to ensure increased productivity and efficient service delivery. Therefore, academic libraries like all other organisations that have thought out and systematic information planning process stand out to benefit more those that do not. Well-planned and organised information enhances effective service delivery.Higher education libraries in Sierra Leone support research work, community development and complement the teaching/learning processes in their respective parent institutions. In this regard, good management of higher education libraries is the organisations and maintenance of a well-balanced and vibrant collection in ensuring that the information needs of users are satisfactorily met. The different collections stocked in these institutions include but not limited to general book collection on all disciplines to loan by users out of the library building, specialised collection, reference collection and periodical literature and the quantum of their contents depends on the size of the library and its readership. Developing and maintaining a well-stocked collection as well as recruiting and empowering competent and qualified staff is largely dependent on the financial strength of the library. Therefore academic libraries need to be prioritised by their parent bodies when it comes to annual budget approval and allocations for their effective operations.Managing academic libraries could be linked with the services they offer. Since the operations of academic libraries are gear towards the provision of effective services, this is only actualised by purchasing multiple copies of textbooks, recent journals and a good collection of recommended texts for background reading to develop and organise an academic library for effective academic work.PERIODICAL LITERATURE IN HIGHER EDUCATION LIBRARIES AND MANAGEMENTThe provision of higher education libraries is necessary in complementing the teaching/learning process and for effective research work. In this regard, premium should be put on the management of periodical literature in higher education libraries taking into account their significance in providing current and researchable information.Since periodical literature forms part of the collection of an academic library, a large percentage of its budget allocated should be utilised for the purchase of current and popular journals. The periodicals to be acquired should be titles recommended by faculty members in collaboration with the periodical Librarian across disciplines offered in the institution such as Library Quarterly; Journal of Sociology; Chemical, Abstracts; Soils Science Journal; International Journal of Management; Clinical Science Quarterly. It is important to note that organising and maintaining periodicals in higher education libraries differ from institution to institution.Initially, periodicals were published to enable philosophers and Scientist to communicate their new ideas and thought to others interested in the same or similar subjects. Today, periodicals are principal media for publishing original learned papers and the state-of-the-art reviews. They are increasingly important as they can be useful for both current and retrospective information needed by academics.Lawson(2014) opined that the significance attached to periodical literature necessitates the development of a strong periodical literature collection as part of the library stock. The writer of this article, however revealed that periodicals are of great significance in higher education libraries in that:
new topics new discoveries and technologies are usually introduced in articles in periodicals;

they supply generally the latest possible information on a given subjects;

they are often the purely source of materials on new subjects;

they supply a particular article to a reader who has seen it cited in a book or another journal; and

they provide an overview of the state of a given discipline at a particular time.

Also periodical article may remain invaluable information sources for a generation or indeed for a longer period. Periodical articles are usually fairly concise, often very reliable and frequently well-illustrated. A point to note is that periodical carry current information on most disciplines.Further significance of periodical literature in higher education libraries as asserted is that they are primary source of new information, whether it be the result of research, news items, statistical data, announcement, correspondence, advertisements about a products and services or whatever. Each type of periodical is important to at least a group of people in academia, relating to their work, or leisure activities; some have ephemera existence; others may be useful for many years, even indefinitely. Taking into the consideration the significance of periodical literature in higher education libraries, their selection and acquisition either by subscription, donation or exchange should be a collaborative effort between the libraries and staff of the various colleges and universities.Periodical literature in higher education libraries in Sierra Leone include journals, indexes, abstracts, magazines, serials and their organisations and management differs from library to library. Issues of all received periodical literature are recorded on a kardex and any missing issue should be claimed from the publisher. Before displaying and shelving them, all recorded issues are claimed with the ex libri stamp of the library in question. When all the issues to complete a volume are received, they are then put together to be sent to bindery or conservation unit for either hard cover binding or stitching. Users of periodical literature in these institutions include students, lecturers and researchers. Periodical literatures are to be used within the walls of the Periodical Department. However, users are allowed to take them out to photocopy the required pages after signing for them. Lecturers are given conception to loan them on short term basis and loan records are kept to recall overdue issues. The maintenance of periodical literature is as importance as the other collections of the library.CHALLENGESThe major challenge higher education libraries in Sierra Leone face is funding. These libraries are inadequately funded by their parent bodies to a point that the smooth-running of their operations in ensuring effective information service delivery is greatly hampered. For an academic library to develop and maintain a vibrant periodical literature collection depend on how well it is funded. Collection development in higher education libraries in Sierra Leone has faced challenges of fulfilling the demand of their clientele with an increasing scarcity of funds to cope with the high cost of periodical publications. As the result of the law budget allocated to run these libraries, subscribing to the required journal title poses a serious problem for the Acquisition Librarian. Some volumes are incomplete; missing issues are hard to replace and the purchase of kardexes on which received journal issues are recorded is not quite feasible since the library operates within a limited financial resources.In effectively operating higher education libraries, both the human and financial factors should be balanced as these two are inseparable in achieving the desired goal of an organisation. Against this background, colleges and universities in Sierra Leone with the support of the Ministry of Technical and higher Education should re-defined their respective libraries so that premium could be placed on the subscription of relevant journal titles as well as claiming missing issues from publishers and their agents.Another challenge higher education libraries in Sierra Leone faced in managing their periodical literature collection is that of storage space. Most of these libraries with the exception of Fourah Bay College(FBC) library which has a separate Periodical Department, do not have enough space for newly acquired titles. The storage problems these libraries faced leads to the frequent weeding of periodical literature to create space for subsequent issues.The cost involved in conserving and preserving periodical volumes and issues is another challenge in managing periodical literature in higher education libraries. Unbound, unstitched issues can be easily snatched away especially for those in heavy demand. Completing the problems are those of heavy use of limited copies. Opening hours of periodical literature collection and loan system; inadequate staff situation and capacity building for staff to effectively manage periodical literature collection which implies that recruited staff should be trained academically and professionally to enhance their competence and efficiency; misuse and abuse of periodicals in terms of theft mutilation of important articles thereby depriving other users and rough handling that causes damage which simply means insecurity; digitisation of periodical literature collection as a way of modernising it in this information Age whereby information is processed, preserved and retrieve electronically in ensuring speed and accuracy; unavailability of online copies and photocopiers taking into account the growing number of periodical literature.Any treatment of collection development in higher education libraries cannot afford to overlook the question of periodicals which can be seen as a challenge. As valued sources of recent and reliable information for researchers and academics, periodicals are of great significance. The role they play for the advancement of knowledge to combat illiteracy cannot be underestimated. Periodical literature remains vital sources of information for a generational period. Higher education librarians may not be able to judge the intrinsic value of periodicals but should know something about their value to the institution in question and pattern of use which are important criteria for judging their value.Periodical literature can be of great significance in higher education libraries in Sierra Leone and so their effective management should be of concern to the librarians and university authorities. In developing periodical literature collections in academic libraries ensure balanced collection of current journal titles in subject areas relevant to the curriculum, librarian-faculty collaboration is crucial. The adequacy of periodical literature collection depend on journal titles selected and acquired to be added to the existing stock to meet the needs of the curriculum of the institution and those of users. In view of these challenges, the authorities of higher education libraries in Sierra Leone should see the need to solicit adequate funds through lobbying the Government, NGOs, parastatals and philanthropists to render financial assistance for the effective cooperation of their libraries. Advocating by librarians for good budget allocation is quite in place and the step in the right direction.CONCLUSIONHigher education libraries in Sierra Leone need to build and maintained vibrant periodical literature collections but this is dependent on how adequately they are funded by their respective parent institutions. Therefore, there is a need for an increase in the budget allocation of these libraries so that they can achieve their desired goals. A point-worth noting is that the appointment of qualified and competent staff in running the periodical collection of these libraries should be taken into keen consideration as both the human and financial factors should be well balanced in enhancing effective service delivery. Capacity building of the recruited staff to a large extent is fundamental for efficient performance ensures their upward mobility which is seen as a motivational factor. Staff of the periodical literature collection should be security-conscious to avoid the misuse and abuse of periodicals. The use of periodical should be closely monitored by staff so that pages are not mutilated and heavily used issues are not taken away by users whereby others are deprived. Photocopying facilities should be provided within the library, so that needed pages are photocopied by users on request. The availability of adequate funds enhances the digitisation of periodical literature collection thereby ensuring the availability of online copies which makes the management of periodical literature in higher education libraries in Sierra Leone advantageous. The librarians of these institutions should endeavour to revisit the opening hours of their periodical literature collections as long hours could allow profitable use of the time of users.REFERENCESDonaldson, Frank H. (2010). Managing periodicals in academic libraries. New York: Prentice Hall.Findlay, Jane Rose (2011). How to develop and run a periodical collection in a college library? London: ELM Publications.Lawson, Eric J.(2014). What is a periodical and its significance for researchers? Cambridge: Cambridge University Press.Nicol, Frederick Ken(2011). How to acquire and manage periodical publications in research libraries? New York: Academic Press.Norman, Betty Ann(2008). The use of periodicals in college libraries. London: Clive Bingley.

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    • How to Become a HR Manager in the UK

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    A human resources manager (or HR manager or short) has a number of responsibilities, which are centred on the recruitment, development and welfare of company personnel. They implement and maintain good policies and practices in regards to training, development and salaries. They oversee the recruitment process, and ensure that employees are managed and resourced correctly and to the organisations’ full potential. HR managers also play a role in developing and maintaining positive working relationships between management staff and employees.A human resource manager has a large number of other responsibilities, although some depend on the sector and size of the company. They will contribute to advertising job vacancies within the organisation in newspapers, magazines and online, and are usually assigned the task of responding to the applicants. They will also help with the interview and selection processes for new staff. They will plan weekly staff rotas, ensuring that all shifts are fully staffed, and deal with any related issues (e.g. a member of staff wanting to alter their working hours for a particular day). There are many other duties, and the sheer number of responsibilities may be off-putting to some. However, every company has a HR department, and as a result each organisation requires a HR manager capable of performing any and all of these tasks. If the manager of human resources is not contributing to his/her full potential, the organisation as a whole will suffer.Qualifications
    The qualifications that one must have to become a human resources manager will depend on the nature of the industry, and the size of the company. Nevertheless, there are a number of qualifications that are shared by the majority of those who have succeeded in the position.Human resources managers should have a good set of GCSE and A Level results. They should aim to work towards a qualification that relates to HR management. Two examples are the Certificate in HR Administration and the Certificate in Personnel Practice, both from the Chartered Institute of Personnel and Development. CIPD is certainly an industry standard qualification, and on most job descriptions this is certainly a must have if you are to pursue a career in HR.CIPD Qualifications can and will be paid by employers if you are lucky enough, but if you really want to break into this career path, it has to be self funded. CIPD qualifications range from foundation, intermediate and advanced. Investigations have shown that with these types of qualifications you can earn up to £5,000 per year more than someone without the qualification! Deciding which one depends on your experience.There are other worthwhile qualifications that can assist one as they aim to become a HR manager. They include a BTEC HNC/HND (Higher National Certificate/Higher National Diploma) in human resource management, business management, and perhaps psychology as well. For those graduates who have a degree in a subject unrelated to human resources management will often choose to take a postgraduate qualification in this area. This isn’t considered to be essential, but it can be advantageous for those trying for more competitive human resources roles.What Employers Are Looking For
    Even before you become a manager, there are a number of key skills that an employer hopes to see in someone who works within human resources. Those working within HR should possess good computer skills, and be able to remain calm and collected when working under pressure. They should also have excellent written and verbal communication skills, be careful when it comes to attention to detail, and have the ability to multitask. It also helps to be able to build healthy working relationships, both with and between personnel. For those who aspire to become a manager, having a good knowledge of employment law and company policies, in relation to personnel, is vital, as is being able to work both independently and in a team.Once you become a manager, many of the core elements of what an employer wants to see remain, but others take on a greater level of importance. You should always be able to meet deadlines, and managing your time properly is essential, but as a HR manager these skills have to become second nature to succeed.As a manager, many people will come to you for information and/or advice. As a result, you will have more responsibilities within the organisation. You should be a confident leader, and obviously possess strong management skills. You should be aware of how to correctly handle any disciplinary issues, and to diffuse potentially difficult situations, or incidents involving conflict, between members of staff. You should take an approachable and compassionate nature, so that people will warm to you and respect you more, and feel that they can discuss anything business related with you.You may be a manager, but you should still be able to take instruction from senior management on what you should be doing and how. And, in the event that advice is not available, you should be able to use logic and your own initiative. All of these are just some of the key skills employers want to see in someone who aspires to be a human resources manager.How Much Money Will I Make as a HR Manager in the UK?
    The starting salary for those working in human resources (usually personal administrators) is generally between £15,000 and £18,000 per annum. Once you make it to the position of a human resources manager, your annual salary will increase, possibly as high as £25,000. Those who possess a wealth of experience as a human resources/personnel manager will inevitably earn even more money on a yearly basis as much as £40-£60,000 with HR Business Partners and HR Directors earning in excess of £100,000 per annum.Pros and Cons of Becoming a HR Manager in the UK
    As with every position, there are positives and negatives to being a human resources manager. Some of these are related to the managerial position, whilst others apply to human resources in general. Nevertheless, the list below shows the key pros and cons of being a human resources manager.PROS
    • Make a valuable and important contribution to the company
    • You will help many employees, as a lot of enquiries will go through you
    • The chance to progress further up the company ladder
    • Your earnings will increase as you gain further experience as a managerCONS
    • Could often be working under pressure
    • Occasional problems in any company between a manager and some staff
    • A great deal of responsibility, which may be too much for some to handle
    • Managers usually have to handle a lot of awkward/difficult situationsHelpful Contact Information
    For those interested in becoming a human resources manager, there are a number of contacts to be aware of. They can provide further information, and go into extensive detail, on the different qualifications that are required to succeed as a HR manager.For more information on the Certificate in HR Administration and the Certificate in Personnel Practice, both accredited by the Chartered Institute of Personnel and Development, contact:
    Chartered Institute of Personnel and Development
    151 The Broadway
    London
    SW19 1JQ
    Telephone 020 8612 6200
    Certificate in HR Administration: http://www.cipd.co.uk/training/CHRAFor details on the BTEC HNC/HND qualifications relevant to human resources, contact:
    Edexcel
    190 High Holborn
    London
    WC1V 7BH
    Telephone 0844 576 0026
    BTECs: http://www.edexcel.com/btec

    Marketing Strategies: Flapping Beyond the Struggle to Fly

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    Marketing strategies that move you out of the water into the sky, and keep you happily flapping your wings in formation to your destination of success?When you consider the goose as he takes off into flight, flapping and slapping the water, running along on webbed feet in an attempt to lift off into the wild blue yonder, you might see yourself as a business startup. I know, I did. I struggled for the longest time to figure out how to flap my wings with marketing and bring in enough buying clients to move my business off center. Then it happened. Like magic, the clients began to arrive at my door.If you’re not a bird watcher, you may have missed snow geese flying south each winter in V formation. But having grown up in the cross hairs of goose hunters, I learned to watch for the signs of their arrival. What a magnificent time for a drive to the lakes… During the day, when goose hunters were likely resting up for their early morning hunts, we would take off for the lakes and watch the geese. Snow Geese are predominantly white, with magnificent wide wings that catch the air in flight. They fly with a mix of systematic flapping and lunging forward to push the current.After thirty plus years of watching them, it isn’t hard to connect the dots between the persistence of the snow goose and workable marketing strategies. I’ll share my insights.1 – Geese know a good market when they see one. Every year, as they head south for the winter, Snow Geese find their way back to the lakes and fields of southeastern Colorado where they know they’ll find good water and plenty of food for their trip. They lounge around on early ice pads, dip into the water for bugs and minnows a plenty, and fly to nearby fields to graze until their bellies are full. Then, they rest for the trip.Finding a good market means knowing what you need. Your business needs buyers that are hungry for what you offer. Once you know your product or service is viable, valuable, and desired, the only thing left to do is offer it up to the right market of buyers. Taking your products to the right buyers and fulfilling those needs is key to making bank. Marketing strategies include a good buyer market.2 – Geese return to the same market year after year. Geese come back year after year. Some brilliant scientists and observers tagged some of the geese with little wristlets on their legs and started following their migration. Once they arrive in an area, they return to that area year after year for the same resource.Residual markets are important to your professional and business success. Once you find the right market, it’s important that you keep going back year after year, to be sure that market remains yours. Find ways to check back with your customers, because they may not remember your name. Call them. Return and offer any new products or services. Make sure they know you’re still available to serve them. Marketing strategies include repeat buyers.3 – Geese never leave stragglers behind. When you watch geese lift off, you’ll notice some of the younger, stronger geese always stay behind to make sure the whole flock is in flight, before they take off. And they circle. Their V formation begins as they lift off, and they circle the area until all geese are in flight. Then they take off in the direction of their chosen path.In business, you reach out and connect. You network to bring in all of your market share. Invite referrals. Talk to people and share what you have. Invite them to visit your website. Ask them to try your products. Offer your services to everyone in your market, because if you’re not serving them, they miss out on the opportunity. Be sure you don’t leave stragglers behind. The best marketing strategies keep track of buyer markets.4 – Geese take turns leading the flock.The V formation of flying allows geese to naturally rotate out the lead birds. Flying is hard work, and remember I said their flight is a combination of systematic flapping and lunging? That lead bird is breaking the way for the flock, and when he tires, someone else steps up and takes the lead.When you’re watching a larger flock of geese, sometimes you’ll see three or four V formations within the same flock. That’s because there are leaders at different levels. The larger the flock, the more V-Leaders you’ll see.As a professional marketer, you’ll need to rely on others occasionally to get the job done, or to learn new processes. Like geese, we can’t always be leaders, sometimes we need to step back and follow. Don’t be afraid to fall into line behind another strong leader occasionally. You’ll be ready to take the lead again when it’s your turn. Marketing strategies have room for both leading and following.5 – Geese are strong and capable, resilient even. That lead goose has to be able to withstand wind and air turbulents, and strong enough to keep moving forward, even through storms. He has to know the direction they’re traveling and be able to maintain good speed. Last I knew, geese don’t have GPS, but they do have great memories, because like I said before – they always return to the same locations. They’re strong and capable of battling winds and nature to get where they need to go.Mother nature isn’t always kind, she occasionally sends them on their way, and greets them with a storm before they arrive. Geese weather the storms well.Being a business owner requires you to be strong and capable. Keep learning. Keep growing. Keep up your strength and abilities to get things done. Don’t hesitate to ask for help – mentors are plenty – and everyone needs sustenance to keep going. Marketing strategies must be resilient.6 – Geese encourage each other always. All that honking you hear when a flock of geese fly over, is encouragement. They’re encouraging each other to keep flying. Now, those of us who know geese, understand that it’s generally a noise geese make when they lunge forward, because they’re exerting a tremendous amount of effort. But the honking encourages other geese to keep lunging too. The longer they’re in flight, the more they honk.However, here’s a point you need to know. When the leader is at the point of the V, he doesn’t honk. When he takes the lead, he isn’t honking, he’s flying. The other geese keep honking to encourage and motivate him to keep flying.Encouragement can take you where you need to be. Seriously. More often than not, when I feel like I can’t get through the day, all it takes is a little encouragement to go on. As a leader, it’s your job to listen and know where you’re taking your team. You don’t have to talk all the time, sometimes you need to listen.In my hometown, there’s a group called Honkers. They’re part of the local Chamber of Commerce and they recognize new business owners and show up to HONK them. They promote new business owners and invite them to join the Chamber. It’s a great way to acknowledge, support, and encourage business owners.Marketing strategies that work best encourage others. 7 – Geese mate for life. Geese pick a mate and mate for life. They travel with their mate, raise geese with their mate, and their flocks are made up of matched pairs. Except when they aren’t.I’m sure there’s an animal lover somewhere who will be offended by this, but geese are food. Hunters hunt food. And the key here is that sometimes geese lose their mates. Whether it’s to a hunter or a storm, the result is the same, and one goose goes on alone with the flock.They take flight and fly away.All this to point out that in business, we often have struggles. We lose our business partner, or a business, and we must carry on. We have to step up and over, and take flight. I’m not going to tell you it’s easy, but I will tell you that it’s easier if you’ve built a tribe of support to surround you, and you can lean on your leaders and those around you to motivate you and keep you using your marketing strategies and building your business.Marketing strategies can help you overcome the worst business disaster, and are considerate of your personal life events. They don’t end when things get rough, the best ones are designed with support systems to help you through.Don’t let a life struggle or a business disaster take you down.

    Know a good market when you find it.

    Think residual. Market to the same folks again.

    Never leave a client behind.

    Take turns in leadership. Sometimes, follow well.

    Be strong and confident.

    Encourage and be encouraged always.

    Life isn’t easy, do it anyway.

    Your clients are counting on you to find a marketing strategy that works, because they need what you offer. Don’t let them down.