The world of marketing has tremendously changed since the advent of the various social media platforms that we use today. Marketing has always been shifting to the areas where the target audience spends most of their time. Long back it was on the radio, then it moved towards the television and the cinemas and now it has moved to the social media platforms. A number of people today spend more than two hours every day on the social media platforms. To a certain extent there is a degree of addiction behind it. People are addicted to know more about what others are doing and to show off what they have been doing. Whatever the reason may be, the fact is that people spend a lot of time online.

From the marketing executive’s point of view, it is inexpensive to market online. This is because most of the popular social media sites are free to use. Yes you can spend money to intensify your marketing campaigns, but it would still be cheaper than putting up an ad on the television or in a cinema. However, marketing over the social media platforms can become very time-consuming as well as tiresome, depending upon the size of the audience you are targeting. In fact most people would hire more people to take care of their social media marketing campaigns.

But there is something else you can do to make your online marketing campaigns easier and faster. Most of the time spent on the social media platforms is taken by ‘switching from one platform to another’. And this obviously is a necessary evil. You cannot expect to have all your target audience on a single platform. You will need to create a strong presence on all the social media platforms, like LinkedIn, Facebook, Twitter, etc.